In the Lap of “Luxury”
Elegance. Confidence. Best in the world. Brands with luxurious voices aren’t just selling a product, they’re marketing a lifestyle.
Put a “Quirk” In It!
Every group has the one friend you describe as “quirky” (and if you don’t, that means it’s probably you). Quirks emphasize our humanity, and in the same way, quirky brands thrive off of making it known that its an authentic brand run by real people.
The Voice
I’m Tyler, and I have voices in my head. Brand voices that is. Optimistic, luxurious, fearless, silly — there are so many voices fighting for my attention it can be overwhelming. Brands develop a voice to tell a story, sell an image, and ultimately influence my thoughts of them. So the selfless girl I am, I created this blog to help get them out of my head and into yours. You may be thinking “that’s all well and good, Tyler, but why would I want to read a blog about brand voices?” GREAT QUESTION! My answer is a two part-er:1. You are kind of interested in figuring out what brand voice is, and once you stumbled across this gem, you thought “eh, why not.”2. You want to see how successfully I can replicate each voice in its designated entry (ie. the minimalist entry will be written in a minimalist tone…
